Realty.com

How to get a free link on Realty.com

Posted May 2, 2008 by Realty.com Staff

Everyone associated with the SEO world knows that links are good.  And, if you have a website, want more traffic, and aren’t in the know, let me be the first to tell you..."You need more links!” Or, so I’ve been told by tons of people.  Smart people.  (We’re still working on our in-house efforts...)

So, when we started developing our new site, we knew that we wanted two things: 
1) More interaction from Realtors. A good way to achieve this was to open up the site and allow for some good ol’ fashioned UGC.  As a result, we developed the About The Area section of our site.  Within the About-the-Area section, agents post articles about interesting places, events, or communities within their town. 
2) We wanted to be a resource agents would like to use. To achieve this we knew we had to develop tools that agents would want to use.  So, in the good “you scratch my back, I’ll scratch yours” kind of sense, we are ensuring to prominently promote the authoring agent of each article.

The benefits for the agent are two-fold. One, you obviously get a free, clean link back to your website.  And two, as you post useful and meaningful articles about your town or city, you are establishing yourself as that town’s top resource.  You are showcasing your knowledge to potential home buyers and families who are relocating to that area.

So, what are you waiting for? 

Start promoting yourself, and we’ll show you some love in return.

1. Register with the site as a Realtor.  **Note, you should actually be a Realtor, or working for a Realtor.**
2. Once logged in, there will be a link on your member profile to “Post an Article about your Area”.
3. Write a useful article about your town, making sure to avoid self promotion (links are automatically provided in footer of every post). 
4. All articles are reviewed and moderated by our staff, so to avoid gaming and spamming.  Unrelated or self-promoting articles will get rejected.
5. Posted articles are published at http://www.realty.com/about-the-area.
6. You will receive an email once your article is published.

TIP: To optimize your anchor text, we hyperlink your website to the Company Name you use in your profile.  So, if you want your anchor text to be “Charlotte, NC Homes”, just type that in as your company name in your profile.